Twine digests are a powerful way to keep a pulse on customers and identify how to improve the product experience, prevent churn, drive expansion, and close big new customers. We've compiled some of the most effective digests we've been using ourselves or seen our early customers using.

Every product team should always be aware of what product issues are putting your largest customers at risk of churning. Make sure the biggest themes are always summarized and shared, and encourage product teams to follow up with the account owners if there are more questions you want to ask the customer.

Give your sales team a constant voice with the product team, and the product teams a chance to truly help close deals. This weekly digest is a great way to capture all blockers that are impacting current deals, and keep the product teams aware of which customers are at risk in the pipeline.

Turn your sales and CS team into researchers! Create a feature with problem statements in Twine and arm account owners with a few questions to ask. Twine will automatically summarize the feedback and deliver you a summary every Monday morning.

Never enter a quarter without knowing what upcoming renewals have been saying about the product. Configure a summary to be sent the last week of every quarter, only looking at customers with open renewal opportunities, and give your teams the best chance to retain every customer.

Use custom property mapping to bring your segmentation data into Twine. Get a comprehensive view of product feedback by each segment. This is one that both GTM and product teams love to use and have as an input in strategy and planning meetings.

Curious what customers are saying about the feature you just shipped? Create a digest with the feature in question and have a report created and shared in your product team's channel every week for the first month after shipping.

Bring the Friday vibes! Customer love highlight reels are a great way to remember all of the good work your teams have done, not just constantly hear all of the issues. We love to have this sent in a public channel every Friday morning as a reminder to everyone of how we are having a positive impact on our customers. It's a great culture builder, but also spark ideas for doubling down on what's working well.

Product teams usually own a suite of features or separate products. Twine can be configured to create digests only summarizing feedback related to your product area. Having these configured and sent into each product team channel ensures every team is always aware of the latest issues, gaps, and opportunities.

Every month see a summary of which competitors are being mentioned most and how you are winning or losing against them. This digest is fine to see monthly as you typically don't see much of a shift week-to-week and having a monthly summary allows for a more structured thematic analysis. Don't let your competitors sneak up on you, and always know if you're starting to lose deals or experiencing churn because of improvements they've made.

For large, distributed GTM teams, the product feedback can vary from region-to-region. Customer needs are different, GTM strategies vary, etc. Map your regions into Twine and then create a product feedback summary for the leader of every region. This is a great way for GTM to keep a pulse on any shifts, and know how to best represent their customers in planning and prioritization discussions.