Feature tracking & announcements

From idea to impact, connect product and GTM teams at every critical moment

Generate data-driven, targeted enablement for sales and success to boost adoption with the right customers.

Intelligent customer matching

Link features to ideal customers for maximum relevance.

Data-driven prioritization

Prioritize by customer segment and revenue potential.

Targeted updates

Alert teams to accounts primed for new feature benefits.

Personalized enablement

Generate tailored resources for each rep to communicate value.

Foster a shared product vision, enabling authentic articulation of direction and customer benefits across your organization.

Product teams

Build resonant products, drive adoption, align messaging

Go-to-market teams

Get actionable updates and influence the roadmap

Leaders

Boost cross-functional alignment and performance

Empower your team to create, refine, and deliver features that resonate with customers throughout the entire lifecycle.

Evaluate ideas

Auto-collect feedback, assess impact, guide feature development.

Co-design with users

Streamline beta testing, build loyalty through collaboration.

Drive adoption

Personalized outreach maximizes feature uptake and value.

Measure impact

Monitor feedback, deliver concise reports on feature reception.

Align teams

A shared, customer-centric view of feature pipeline creates cross-functional unity.