Announcements
Connect updates directly to the reps and customers who’ve asked for it
Feature launch? Pricing change? New beta program? Whatever you’re launching, skip the blind broadcast.
Product match updates to the customers who care
Reps get personalized enablement delivered
Create announcement
Write your update or use a template. Refine audience with CRM filters.
Get customer matches
Twine finds customers who've expressed related needs in the past.
Send smart enablement
Account owners receive personalized customer lists with clear context.
See the impact
Drive focused outreach and meaningful adoption as a team.
Maximum impact,
minimal noise
Automatically identify which account owners need to know about your initiative. Each rep gets a prioritized list of accounts, complete with conversation history and revenue data.
Personalized enablement
Account owners get clear, prioritized lists of who to contact and why.
Context, delivered
Link directly to account-specific context and talking points.
Zero noise enablement
Send updates only to reps with relevant customers.
Smart customer matching
Twine identifies customers most likely to benefit from your update.
Target your ICP
Filter by CRM data like segment, region, and account value.
Enable every team’s success
Foster a shared understanding, enabling authentic articulation of direction and customer benefits across your organization.
Product teams
Drive adoption by reaching the right customers.
Sales teams
Close and revive deals when blockers are resolved.
Customer Success teams
Build trust by proactively closing the loop on requests.
Leaders
Maximize initiative impact and cross-functional alignment.
Drive results across every initiative
Whatever you’re working on, get the right message to the right customers at the right time and empower authentic, value-driven conversations.
Feature releases
Launch to customers who’ve asked for your feature
Give reps everything they need to drive day-one adoption
Turn built-up demand into immediate impact
Feature updates
Alert customers when you improve features they use
Help reps communicate enhanced value
Use improvements for opportunities to expand usage
Beta recruitment
Find your ideal participants based on past feedback
Equip reps with compelling pitches backed by customer context
Fill programs faster with better-fit users
Service updates
Reach impacted accounts with clear, contextual updates
Ensure smooth transitions and aligned messaging
Keep customers informed without creating noise
